Our Story
Started in a Kitchen; Empowering Many Kitchens
From Humble Beginnings to Global Recognition
In the heart of Lagos, in January 2006, a dream was born. With a mere NGN 3,000 as the starting capital, Obianuju Arinze started a business from her kitchen: the humble beginnings of what has become the influential UJ Cakes & More.
Armed with passion, creativity, and a steadfast belief in her vision, Obianuju set out to redefine the landscape of the Nigerian baking industry.
A Sweet Symphony of Flavors
The bakery quickly gained a reputation for its delectable treats, particularly its signature Queen Cakes. These moist, flavourful delights have become a daily staple in supermarkets across major Nigerian cities. The success of the Queen Cakes fueled the growth of UJ Cakes & More, propelling it to new heights.
The brand expanded its offerings to include a wide range of exquisite cakes, pastries, and baked goods, catering to diverse tastes and occasions. From stunning wedding cakes to personalized birthday cakes, UJ Cakes & More has become synonymous with elegance, innovation, and unparalleled quality.
Nurturing the Next Generation of Bakers
Beyond its commercial success, UJ Cakes & More has made significant contributions to the baking industry through the establishment of the UJ Cakes Academy. This esteemed institution has trained and empowered numerous aspiring bakers, equipping them with the skills and knowledge to excel in the field. The academy's rigorous curriculum and hands-on training have produced a generation of talented bakers who are making their mark on the global stage.
Today, UJ Cakes & More stands as a testament to the power of perseverance, creativity, and a relentless pursuit of excellence. From its humble beginnings as a small bakery to its current status as a leading international brand, the company's journey is an inspiration to entrepreneurs and aspiring bakers alike.
Obianuju Arinze
Founder / managing DIRECTOR
Obianuju Arinze is a dynamic entrepreneur and visionary leader, renowned for her exceptional contributions to the global baking industry. As the Managing Director of UJ Cakes & More, a premier international cake and baking brand, she has consistently pushed the boundaries of creativity and innovation.
With a strong academic foundation in Mass Communication from both the Institute of Management and Technology (IMT) and Enugu State University of Technology, Obianuju's early career was marked by her work with the Nigerian Television Authority (NTA) Benin. She later ventured into media consulting with Mediamark Ltd, honing her skills in strategic communication and business development.
In 2006, Obianuju embarked on her entrepreneurial journey, founding UJ Cakesplus, which has since evolved into the thriving UJ Cakes & More Ltd. Under her visionary leadership, the company has become synonymous with exquisite cakes, pastries, and baked goods, captivating taste buds worldwide.
Beyond her entrepreneurial pursuits, Obianuju is a sought-after international speaker, coach, and mentor. She inspires audiences with her passion, knowledge, and unwavering belief in the power of human potential. Her insights into business, leadership, and personal development have empowered countless individuals to achieve their dreams.
A dedicated Christian, Obianuju is a life member of the Full Gospel Business Men's Fellowship. Her faith and values underpin her business practices and personal life. She is happily married with five children and four grandchildren, and her family continues to be her source of strength and inspiration.
Currently, Obianuju also chairs the Lagos Chapter of the International Cake Exploration Societe (ICES) Nigeria, further solidifying her position as a leading figure in the global baking community.